Roasting more beans in the coffee belt

We roast more beans in the coffee belt so that more jobs, skills and income can stay in local hands.

A living income for coffee farmers

We are on a quest to ensure coffee farming families can earn a living income from their beans. We pay farmers 20% above market prices, provide training, new coffee saplings and digitise our payments to farmers to boost quality, yields and ultimately take home pay.

Regenerative farming practices to rewild habitats

We encourage regenerative agriculture to protect forests and rewild the habitats of the coffee belt.

community projects to help women, girls & youth to thrive

We work with NGO partners on local projects to ensure our farming communities (in particular women and girls) can thrive.

Radical Transparency & Digital Value Chains

We believe in radical transparency and so we’re digitising the value chain for coffee from farmer to cup to show who gets paid what, where pollution is added and to share value fairly between coffee growing and coffee consuming countries. We call this approach FairChain.

Mobilising fans everywhere to fix coffee

The 21st century demands a new set of instructions;

“We stand little chance of writing a new economic story that is fit for our times if we keep falling back on last century’s economic storybooks” Kate Raworth